Do reviews sell cars? Your online reputation means a lot. Most people shop online before they see you in person. So how many reviews should you have? Is a bad review really that critical? Find the answers to all of your questions, and find out what additional questions you should be asking yourself as a […]
Archives: Think Tank
Custom Think Tank
How-To Correctly Allocate Your Marketing Budget
Are you correctly allocating your marketing budget? Step 1 should always be digital marketing! Everywhere you look people are on their iPhones and Droids. After watching this episode, you can learn how to correctly and effectively allocate your marketing budget to reflect this. On this week’s Think Tank Tuesday, you’ll learn how you should start […]
Target Consumers With Your Marketing Strategy
Target your customers with a new strategy! On this week’s Think Tank Tuesday, Paul will teach you how to implement a new advertising strategy that speaks specifically to your customers. Learn how to effectively target someone who needs a new vehicle by building a content marketing strategy. What’s that? Watch more to find out! […]
How A “Face of The Dealership” Can Increase Conversions
Who’s the face in your ads? If you don’t have a face to your advertising, why not? Using a real person will increase conversion, closing rates, and gross dollars. Have you ever heard of the term “people buy from people”? When you use a face in display ads, there’s at least a 23% increase in […]
The Right Messaging For Automotive Advertising
Stay away from price points! Most dealerships tend to strictly advertise price points. If that’s you, you’re missing out on a lot of opportunities! Once you start creating content for your website, you can provide customers with the information they’re looking for instead of being so vague. Video content will help you collect more than […]
Increasing Leads Using Dealership Video Content
How do you increase leads without spending more money? This week, Paul will discuss ways that you can increase conversions and leads from the traffic that’s already on your website without spending additional money on advertising. Tip #1: Videos are the strongest medium you can use in order to help drive conversions off of your […]
How-To Get More Car Sales Leads From Your Website
Do you need more leads? Get them from your website. One of the biggest issues we see at Potratz is the lack of consistency between your website and SEM campaigns. Learn how to build your SEM campaign around your website layout so you gain more leads and loyal customers. When creating your campaign, make sure […]
Auto Repair Marketing- Service Marketing, Social Media Promotions for Car Dealerships
Get better at marketing your services! Do you need help thinking of ways to increase awareness around your parts and service department? There’s a 30-day process that’ll increase awareness by over 400%! In this week’s Think Tank Tuesday, Paul talks about the ‘Rev Your Ride’ promotion through Facebook that will increase traffic in addition to […]
How People Buy Cars
Understanding The Stages of Car Shoppers Do you know them? In this week’s Think Tank Tuesday, Paul goes into detail about the different stages of car shoppers. Thinking ahead of the customer will put you in first place against your competitors. You’ll be able to change your marketing strategy and capture more leads. Need more […]
Want To Sell More Cars? Get To Know Your Customers Digitally
How well do you know your customers? Getting to know your customers is a critical part in marketing your campaign. This week on Think Tank Tuesday, Paul will talk about getting more insight on your customers through the use of multi-channel functions. Once you get to know your customers’ likes and dislikes, they’re more likely […]
