This week on Think Tank Tuesday, Paul discusses tips on how to increase your profitability based on your management style. As the founder and COO of Potratz Advertising Agency, Paul knows the ups and downs of a company and what kind of management strategies work the best. Watch now for more info! […]
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Don’t Get Caught Up In Automotive Advertising Trends
There’s a marketing sickness! It’s wanting to do everything that you hear about. If you’ve ever succumbed to it, this video is for you! Its better to have a solid, strategic marketing plan in place rather than numerous messages that will overwhelm, confuse, and drive away your customers. To figure out what you should do, […]
Understand Search To Sell More Cars
Digital fingerprinting can help define your search patterns. Wanna know more about how search algorithms work? Your own digital body language can help tailor specific ads that you see when you’re on Google, Facebook, or other digital platforms. This week on Think Tank Tuesday, Paul discusses these items and how it can impact your business. […]
How Your Personality May Affect Car Sales
What kind of personality do you have? Do you procrastinate? Are you complacent? Whatever you are, this may be affecting your income. Do any of these seem like they describe you or others at your dealership? If so, find out how these different personalities can affect your business, clients, and potential leads. We’ll discuss ways […]
Get Better Quality Leads With Retargeting Segmentation
Do you have contact info on your homepage? Have you ever Googled your dealership? Find out why you shouldn’t be doing these two things. It won’t increase your conversions. Learn more on this week’s Think Tank Tuesday when Paul discusses advertising and marketing tips that will give you the tools to succeed in your dealership. […]
Tips to Dominate Your Automotive Competition
Your biggest competitors are blindly spending money to flood the market. Instead of using those same tactics to compete with them, you should be using a sensible approach that allows you to dominate the market while keeping your budget in check. […]
Developing Advertising Messages For Dealerships
How Often Should Your Advertising Messages Change? With this video you’ll learn how to create consistent content and when you should update your website sliders to gain the attention of your customers. How long should your campaigns run? When do you need a new commercial? Watch now for the answers to all of your questions […]
Increase Car Sales Leads By Marketing To A Lifestyle
Don’t sell a price…sell a lifestyle! Make your dealership stand out by differentiating yourself! Target marketing to life events and stages of life instead of marketing your prices. Dealerships upon dealerships will market their prices as the “lowest in the industry” but in order to truly compete, you’ll need to make sure your cars fit […]
Automotive Marketing For Black Friday
The Holiday Season is Coming! It’s not too late to create a plan! Do you have a marketing strategy for Black Friday? Cyber Monday? Watch this week’s Think Tank Tuesday as Paul discusses vital marketing tips and best practices to take your big sale one step further. Learn what to do before it’s too late! […]
Does Your Dealership Website Pass The Test?
Does Your Website Pass Or Fail? On today’s Think Tank Tuesday, you’ll be able to test your website’s merit. Does it pass the test? You’ll find out the right way to do product reviews and make sure your dealership’s website stands out amongst competitors. Use this week’s Think Tank Tuesday as a guide. Let us […]
