Car Sales Techniques: Limited Supply Teasers

If you’re reading this, it’s probably because you thought there was something important that would expire soon or a limited supply of whatever we’re selling. This strategy is one of two tactics that you should be using on your website to increase your sales. On this week’s Think Tank Tuesday, Paul will describe 2 tactics […]

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3 Steps To Growing Your Car Sales Career

Just starting your career? Or are you wondering how you can improve, grow, and blossom to the next step? Every good salesman or consultant knows the key to growth is always to learn more. There are numerous ways to reach your goals, but we’ve narrowed it down to the three most important steps to ensure […]

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What Makes Your Dealership Unique

Does your brand have a unique image? Don’t be forced to market by price in order to compete with other dealerships. There’s another way! Advertising by price will get people in the door, but they won’t be loyal to you. If you want to increase profits, there are other marketing strategies and tactics that you […]

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Making Your Car Sales Staff More Efficient

If you could have a one-on-one relationship with every lead on your website, imagine the benefit it would bring to your company! You’d be able to understand every potential customer’s want and need without endless hours of work. Have your sales staff spend time on valuable leads instead of wasting hours chasing after people who […]

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Pop The Question: Building Your Dealership Team

How do you know for sure that someone is the right fit for your team? You’re not the only one who struggles with this! Many businesses have a hard time with this issue when they’re hiring a new team member and when it comes time for promoting people. There’s one very important question you may […]

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Get Your Dealership Ahead Of The Curve

Be ahead of the curve! If you’ve heard of digital marketing (which I’m sure you have) you may even be implementing it into your current marketing and advertising strategies. Even if you are, do you really think you’re ahead of the curve? Is your dealership actively engaging with potential shoppers who have visited your website? […]

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Selling More Than Just Your Vehicles

Are you focusing on price points? If selling the price of your vehicles is your primary incentive in your video advertisements, you’re limiting your creativity. There’s so much more you can be doing to showcase your product and your brand in your marketing and advertising strategies. Improve your sales by watching this week’s Think Tank […]

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Get Automotive Shoppers To Watch Your Commercials

When’s the last time you were excited to watch a commercial on TV? If you’re like most people, it’s probably been a while. Over 50% of new automotive shoppers are more likely to watch your commercials when you use the tactic we’re talking about today during this week’s Think Tank Tuesday. Paul will explain what […]

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How Do You Purchase Dealership Marketing Services?

Are you valuing quantity over quality when purchasing marketing services? Stop purchasing packages just because they’re cheap! If they’re cheap, chances are they’re not effective. Other dealers have succumbed to this disease, but you can rise above with our marketing tips! On this week’s Think Tank Tuesday, Paul explains this sickness and offers his prescription. […]

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Finding The Problem And Earning More Money

Still not making more money? If you think you’ve tried everything and still can’t increase your profits, watch this week’s Think Tank Tuesday. Struggling to bring in more money with all of your current marketing tactics may suggest that there’s a larger problem. We can help! This week, you’ll be able to pinpoint where your […]

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