Women make the decision in the purchases of 60% of automobiles, 91% of homes, and 51% of consumer electronics (HBR).
The only problem?
You’re probably targeting them the wrong way. Stefanie and Ashley will tell you how to change your marketing strategy on this week’s Think Tank Tuesday.
Paid or Organic, Branding or Sales– no matter what...
When an individual clicks on one of your display...
Last week I explained a little bit about Google’s...
Your marketing is what’s meant to drive leads to...
The platforms we utilize most as advertisers are changing—...
Digital is the way of the world– and yet...
Think email marketing isn’t relevant anymore? You’re not alone–...
Just because it’s not making a sales pitch or...
Facebook is looking to make it easier for brands...
While there may be a million ways to communicate...
I get why you’re not running pre-roll ads, ?...
Digital is the way of the world– and yet...
If you’re a business owner, entrepreneur or anyone else...
I believe in transparency. With all that’s happening currently...
Video is the hottest medium out there, with consumers...
Managers need to do more than manage; in order...
While it may seem like reality TV comes up...
While the possibilities available with paid social advertising may...
No one wanted to see your TV commercials when...
If the medium is the message, some mediums speak...
Whether you live in fear or control with fear,...
Should you join the over ONE BILLION people on...
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