I believe in transparency. With all that’s happening currently surrounding the privacy of consumer data and the effects that’s having on different platforms, I thought it would be a good time to illuminate how I use data to inform my marketing!
My talented web team developed a software that’s constantly working on the back end of my website. It tracks who visits my page and develops a profile on them, utilizing their various public social profiles as well as their digital behaviors to give me a better idea of who they are.
This profile informs me on how I might be able to help them, as well as how to get their attention and keep them interested in me. It also lets me know exactly who my audience is, so I can better engage them. That’s not even the half of it…
In today’s Think Tank, I’m going to show you EXACTLY how my software works, as well as how I utilize the data it provides me for my own company, as well as how I use it for my clients.
