Before you go and strategize campaigns that involve AR, VR, and the latest technology, make sure your campaigns contain the basics. Practical marketing is your foundation, allowing you to build upon it with bigger and better tools. Learn more about implementing the basics in this week’s Hard Facts with Samantha C. Zawilinski. Now you’re ready […]
Archives: Hard Facts
Custom Hard Facts
Your List Size Matters
Worried about size? This update lets you leverage more data in customer match. Learn more about THE UPDATED feature in this week’s Hard Facts. Now you’re ready to take your advertising strategies a step further! Have a topic you want me to cover? Email me at samanthac@ppadv.com, I’d love to read your suggestions! […]
Simple Trick To Increase Click Through Rate
Want to increase your click through rate and engagement? Today, I’m sharing one simple trick (and one simple word) that can lead to big results. Learn more by watching this week’s Hard Facts. […]
Increase Your Advertising Success
Have you thought to yourself before “hmmm I would have thought this ad would have done better?” In this weeks Hard Facts episode I talk about Native Ads and how you can leverage them for your marketing. Learn what they are and how to use them. […]
Your Secret Sauce Is Being Stolen
Think you have a leg up on your competitors in terms of advertising on Facebook? Not for long. Due to recent transparency issues, Facebook is rolling out an update that allows competitors view all of the ads associated with your page. While this may seem like a bad thing, it can also work in your […]
What’s your SMS strategy?
Have you considered utilizing a mobile SMS campaign? Companies like Warby Parker and Chipotle have developed SMS marketing strategies that engage customers in a fun and convenient way, while simultaneously moving those same customers down the sales funnel, and you can do the same! A text message strategy can be utilized in many different ways, […]
You’ve got to be a hashtag whore!
Are you a hashtag whore? Hashtags, when used correctly, allow your content to be found by those who are truly interested in your business and what you have to say. Learn more about hashtag best practices in this week’s Hard Facts. What are some hashtags you use on Instagram that have been working well for […]
How safe is your data?
Our phones are our lifelines. We store so much information on them that the thought of having our cell phones hacked is a terrifying one. There are steps you can take to secure your phone and make sure that your information isn’t taken advantage of. Learn more in this weeks Hard Facts. […]
Don’t Hate… Syndicate!
Looking to syndicate your content? Well, it’s now easier than ever to do so. Watch this weeks Hard Facts and learn how Facebook and Instagram and changing how we share our stories. […]
Get The Most Out Of Your Videos
In this episode of Hard Facts, Samantha explains how to get the most out of your videos. Increase your videos average watch time, get engagement, and extend your brand reach through creative video […]
