The National Association of Realtors came out with a report that’s full name is an absolute mouthful, so we’ll just call it the Generational Tools Report. The purpose of this report— to identify what age ranges and generations were buying homes; how they went about the research and buying process, from platforms or devices used […]
Archives: Hard Facts
Custom Hard Facts
Action Items for Google Ad Copy: Headline and Description
Attention spans continue to shorten drastically; are you considering that when writing your ad copy? Extended text ads are nothing new, but just because the option is there doesn’t necessarily mean you should take it. Waiting to include those important details and calls to action later in your copy puts your message at risk of […]
Instagram Ads Update: How to Save Time and Create Less Graphics Running Instagram Ads
Instagram stories rolled out in 2016 and in that short amount of time they’ve become the most stared-at social content available. Now, more people on Instagram view and interact with stories than they do actual postings– which makes it PRIME advertising real estate! However stories have always been a bit of a pain because the […]
Knowing When To Hire Employees I Advice for ENTREPRENEURS!
When you’re used to working alone or with a small team, it can be difficult to determine when you’ve hit that point of no return— the “I can’t do this alone anymore” phase of building your business. On the one hand, this is a time to celebrate because it means you turned an idea into […]
Email Deliverability Best Practices, Improve Email Deliverability
There is one medium where you can guarantee how you interact and engage with your audience? An audience you own? Email marketing offers the most control when it comes to how you share a message with and engage your audience. But— that’s only if your emails are landing in inboxes and getting opened; NOT if […]
How to Create a Social Strategy and Content Calendar
Social can be a hard thing to master when it comes to your marketing. There are updates constantly and many are still standoffish about taking advantage of all the opportunities it offers. I want to make it easy for those of you who still aren’t sure of how to get started, or aren’t seeing results […]
3 Ways to Leverage Facebook Targeting Changes. How to Avoid Being Screwed by Facebook!
While consumers are unnerved learned their digital data has been compromised by their favorite social site, marketers are reeling at the upcoming loss of the “secret sauce” in their Facebook strategies. What do I have to say about it? RELAX! Yes, our jobs got a little more difficult– but not undoable! I’m sharing 3 ways […]
3 Marketing Automation Must-Knows!
When it comes to marketing automation, so often we focus on the content that we’re going to send to our our contacts, but we don’t spend enough time strategizing how to create an engaging conversation that they’ll want to opt-in to and engage with. In this week’s Hard Facts, I’m covering 3 ways we can […]
Why Consumer Behavior & Lead Handling Matter
It’s easy to blame our issues on others, particularly when we’re not seeing the outcomes we think we deserve. But that doesn’t mean the blame belongs with them. Is there something you could be missing? Or something you’re not doing differently? Chances are the answer is yes. I’m elucidating all the BS in this week’s […]
Pinterest Parents Report Breakdown
Pinterest’s 2018 Parents Report stated that 81% of parents find the site so useful, they couldn’t live without it, and 74% of mom’s say they find branded content useful. Have you “pinned” down this platform in your strategy? In this week’s Hard Facts, and I’ll explain what content Pinners want & how to achieve it. […]
