THERE’S NOT MUCH TIME! This week’s Hard Facts is a must-see! If you don’t, your Facebook ads could be getting shut off on July 31st… But don’t worry, Samantha figured out how to navigate this update, as well as how to manage your reporting process after this change has occurred so you don’t miss a […]
Archives: Hard Facts
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View Your Website History – Wayback Machine
In this week’s Hard Facts, we’re going WAYBACK! The Wayback Machine, that is. The Wayback machine is a digital archive of websites over time, documenting their updates and evolution for you to view. That means you could look at various version of your favorite websites over time! Or– there are some great ways to utilize […]
How to See Competitor Ads on LinkedIn
LinkedIn might be a bit late to the party but we’re happy to have them none-the-less! While Facebook made the announcement awhile ago that they would make the ads posted by individual pages visible to anyone wanting to see– LinkedIn is now offering a similar feature! While you might not enjoy this as an advertiser, […]
2019 Local SEO Hacks – How to Rank on Google
Is Local SEO a pillar of your marketing strategy? With nearly HALF of Google searches including some type of local intent– it better be! Businesses that look to drive local traffic have so many opportunities to capitalize on the search queries made by those in their area. Possibly the most important opportunity comes in the […]
Increasing Customer Experiences – Test Driving Your Product
Do you think it’s better to guide a potential customer’s experience with our product, or let them experience it on their own? An example of this would be if you work at a dealership, do you let clients take their own test drives, or do you like to ride shotgun? While it can be tempting […]
Email Subject Line Hack – Vertical Response
Frustrated by lack of success in your email marketing strategy? Between getting your provider to approve them and then getting your audience to open them, it can be extremely tough. But there’s a reason email marketing is still a driving force in many marketing strategies, and it’s because it drives results! In today’s Hard Facts, […]
How to Earn Your Competitors Customers – Conquesting Hacks
There’s nothing better than getting your content in front of eyes that are in-market in your industry. One place you know you can find those people is on your website, but they’re also on your competitors website AND in their store. Don’t you wish you could capture those leads? Well– in today’s Hard Facts, I’m […]
The Most Important Part of Your Marketing Strategy – Creative
Looking to increase your brand visibility? Your first thoughts might be to seek out new advertising platforms or increase you budget. WRONG. There’s an easy way to see up to 50% brand lift and it doesn’t require either of those things. Updating. Creative. Might seem like too simple of a solution, but it isn’t. Your […]
Common Testimonial Video Mistakes – How to Make Testimonials
Testimonial videos are the most cost effective way to not only work video into your marketing strategy, but provide your audience with social proof that you have the solutions to problems they face. Despite the marketing power they bring, so many businesses get it all wrong when it comes to creating their testimonials. How? -By […]
DuckDuckGo for Advertisers – How Privacy Isn’t Bad for Business
Privacy isn’t bad for business, despite what we might think as advertisers. DuckDuckGo, the search engine gaining in popularity, doesn’t pull data on its users so more and more consumers are flocking to it! Last week we covered why you were starting to see this site in your placements reports, but I received so many […]
