Customers are so used to being sold to based on price and product. It all seems like white noise to a person who may be looking to buy. Rarely do we see a business selling to a customer based on his or her lifestyle needs and desires. It’s as simple as knowing your demographic and […]
Archives: Hard Facts
Custom Hard Facts
What’s the Deal With Google RankBrain?
Since 2015, Google has been using something called Rankbrain, and it was used to process and deliver more relevant and organic search results. How? It was even a mystery to Google! Rankbrain not only understands language semantics, but also complex search queries, which gives it the ability to think similarly to humans. What does this […]
How to Create Urgency and Increase Sales
Have you ever gotten an email from a retail store saying the sale is one day only? This creates a sense of urgency for your customers, making sure they come to your business to make a purchase before time runs out. Customers who feel a sense of urgency convert at a higher rate and are […]
It’s About Damn Time!
Finally… Google has recently wrapped up two new updates. Cross-device remarketing is definitely something that has been needed for businesses. It will now allow you to advertise your products across multiple devices. You might be thinking, “couldn’t we do that on other platforms before?”, and the answer is yes. But now there’s one extra step […]
How to Track LinkedIn Conversions
LinkedIn is less glamorous than all the other social platforms, which is why so many companies are underutilizing it! There was never the ability to identify conversions for ads you could run in the campaign manager. Now, you can install a LinkedIn Insight tag across your entire website to track conversions. Your options span across […]
How to use Google User Explorer
Google’s User Explorer lets us identify individual users by client ID and isolate data. That way, we can evaluate the user and identify the path that they’re taking so we can better personalize the experience for them. You can also create segments to narrow down users who performed a certain action or engaged with specific […]
How to use Twitter to Grow Your Brand
As a business, you should always be searching for new connections to expand your reach and grow your brand. Twitter is a great way to start your search for potential customers and start a conversation. In this week’s Hard Facts, Samantha explains how to use Twitter to drive more leads and engage with new clients. […]
How To Be… Everywhere!
You have to be everywhere, but how do you maintain everything? Making sure your Yelp, Yellowpages, Facebook, Twitter, Super Pages, and YouTube are all up to date with your correct phone number, address, dealership name, and other important details can become an overwhelming task. Samantha will cover some tips to be everywhere. […]
Can Facebook Instant Articles Help Your Business?
Why are Instant Articles beneficial? Facebook provides a guide to Instant Article configuration so that you can use their content management system. • Instant Articles are 10x faster than traditional mobile web articles • They’re read 20% more often • Clients are 70% less likely to leave the article once they’re there. […]
Tips To Capitalize On Your Blog
Has your blog reached its greatest potential? Your blog can boost traffic to your website, create demand for your products and services, and position your business as a credible resource for information. If you’re not utilizing your blog properly, you’re missing out on awesome opportunities! Watch this week’s Hard Facts to learn about some things […]
