Think about your mobile search experience. What bothers you the most? If you’ve ever experienced poor site speed and incompatible websites, then you know your site has to be one of the best out there. The web doesn’t have to be a gamble if AMP is more widely adopted. What’s AMP and why does it […]
Archives: Hard Facts
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How to Optimize Your Open Rates
Did you know subject lines framed as questions get fewer open rates and replies? Most people assume you SHOULD ask questions in your email subject line in order to get more open rates. That’s not the case! You can also increase the success of your marketing campaign by dropping the exclamation points. We know it’s […]
Find the Right Fit with LinkedIn
LinkedIn is making moves to be one of the largest social media platforms for professionals. The shift is growing toward more members who are looking for freelance work and members who are growing into entrepreneurship. LinkedIn has capitalized on this with Profinder. But how does this relate to you as a business or a job […]
How to Take Responsibility for Your Business
Let’s get serious. Stop being so irresponsible with your business! Sure, you can look up to experts for strategies, ideas, and marketing tools, but don’t let them take the wheel. It’s ultimately up to you to start the conversation with your customers from the content on your website to the content posted on social media. […]
Is Bing Better Than Google?
You can’t Bing like you Google. What we mean is: Bing is rolling out some new features that may optimize your strategy differently than Google does. From URL’s to shared tracking templates to custom parameters, Bing is making sure everyone can easily update their account in order to improve their campaigns. Watch this week’s Hard […]
Instagram VS Snapchat
Have you seen Instagram’s new rollout? In an attempt to get users to post more content, the app has rolled out a new “Stories” feature in which users can post temporary videos that disappear after 24 hours. Sounds pretty similar to Snapchat, right? Despite their similarities, each app has its own advantages from a personal […]
How to Provide Value on Facebook
What are you doing on Facebook to provide value? By creating a Facebook group, you’ll be able to nurture the database that you already have, as well as increase the audience for your business. Your new Facebook group will give you the opportunity to get feedback on products or services, engage with customers, and build […]
How To Benefit From Pay-Per-Click
Have you seen these 2 features that Google has slowly been rolling out? Both relevant to your business, these features will increase your click-through rate, your mobile site traffic, and your conversion rates. Price ad extensions are the most useful to every business because it has everything to do with offering a product or service […]
What Makes a Successful Email?
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Should you compare yourself to your Competitors?
This week on Hard Facts – you have to stop comparing yourself to competitors! So many times when you’re launching a new product or solution, you’re comparing yourself to competitors in the same market to see what your unique advantage is. You’re trying to prove to customers why they should buy from YOU and not […]
